BTC COLOR SHOW IN NEW ORLEANS
As expected, Redken Global Artistic Director and two time winner of the BTC’s Stylist Choice Award for best Platform Artist Sam Villa, along with Redken Artist Hugo Urias, brought salon-friendly cutting and styling tips and techniques to the Redken segment. Sam encouraged the audience to put a new spin on tried-and-true techniques in order to add value to salon services. The pair presented new approaches to sectioning, flat ironing and braiding that attendees could take home and put into practice the day they returned from the show.
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