" Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole Art Director to supervise and unify the vision.
In particular, the Art Director is in charge of the overall visual, appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience.
The Art Director makes decisions about visual elements used, what artistic style to use,
and when to use motion. "
This is the Wikipedia’s definition of and Art Director.
For us; yes it's all that, but it’s also so much more: Being able to make the eyes of the clients and most of all the audience sparkle, creating a scene of ownership for every person working on the event and achieving the most spectacular result you can while having fun doing it.
Art Direction for us is an ART; your clients are knowledgeable and aware, so to WOW them,
you need to be four steps ahead of them.